Lakeba Group Expands Shelfie Operations to EMEA

Shelfie appoints VP to head up EMEA operations out of UK office.

21 August 2019 – London – Lakeba Group expands its European operations by opening the EMEA (Europe, Middle East and Africa) regional headquarters for Shelfie. The office is based in London, United Kingdom.

Shelfie is a Lakeba Group company, providing deep learning technology to the world’s most progressive retailers, including four of the ten biggest retail brands globally. Shelfie technology optimises bricks & mortar merchants’ abilities to provide exceptional customer service by automating vital aspects of stock-turn management.

Giuseppe Porcelli, CEO of Lakeba Group, says: “The need for Shelfie has exploded in EMEA, so we’re responding with additional operations out of Europe by opening Shelfie’s regional head office from London.”

Lakeba Group has appointed Yehia Oweiss to head up Shelfie’s EMEA operations. He joins as Shelfie’s Vice President for EMEA, expanding on his deep retail experience, previously as regional director for Logitech.

Oweiss says: “Retail is and always will be about people. Successful retailers know this inherently – serving millions of consumers every minute. My job is to continue their success by working with them to gain unprecedented advantages from the deep learning technology we’ve deployed in their retail environments.”

Shelfie is an image analytics platform that provides stock-level insights down to product, shelf, aisle and store level of physical retail environments. It audits stock presence on shelves exactly how consumers experience shelf stock, automating stock management by constantly scanning and reporting shelf-stock status by individual Stock Keeping Unit (SKU). It’s deep-learning technology provides stock status from individual store shelves, through to supply insights from across retailers’ national, regional or global network of stores. The technology eliminates the need for staff to monitor shelf stock, freeing them to resupply shelves and assist shoppers.

Shelfie is a Lakeba Group company. Part of the group’s portfolio of technologies conceived, created and commercialised to accelerate sustainable competitive advantage for individuals, businesses, governments and non-government organisations across the Americas, Africa, Europe, Asia and Oceania.

Lakeba’s operations now include the UK, Italy, USA, Singapore, South Africa, India and Australia, where the company has its global headquarters.

About Lakeba Group:

Lakeba Group is a privately held international technology group. Dedicated to optimising business and society through technology. Conceiving, creating and commercialising technologies that accelerate sustainable competitive advantage for individuals, businesses, governments and non-government organisations in the Americas, Africa, Europe, Asia and Oceania.

About Shelfie:

Shelfie is an image analytics platform providing insights into the physical shelves of a retail environment. The system is made up of an analytics platform, image capturing devices and reporting dashboard. Since its launch in 2017, Shelfie has been deployed by the world’s leading retailers in Asia, Europe, Middle East, North and Central America, Oceania and the United Kingdom.

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About Lakeba

Lakeba builds businesses that are optimised for high returns from low investment, at low risk when compared with the start-up sector. It utilises proprietary artificial intelligence (AI), decades of business and technology experience, and scalable shared services, to support each phase of business building. So far it has ‘conceived, created and commercialised’ 15 ventures, of which three have already been spun-out.

The unique Lakeba AI ‘neural network’ ‘conceives’ opportunities by continually interrogating the internet to establish patterns which suggest a business ‘need’ that could be solved digitally. Its entrepreneurs then double check this analysis and determine the viability of the business idea and its commercial potential.

To ‘create’ a venture, Lakeba works with partners, industry, and the wider innovations ecosystem to create digital technologies that eliminate the frictions identified by the neural network. A team of technologists, designers, and entrepreneurs build out the value proposition and establish the business. Lakeba invests its time, capabilities, capital and resources to craft ideas into reality.

‘Commercialise’ is the final stage of the Lakeba process. Once the digital proof of concept delivers on its promise, it is enhanced with radical intelligence. Working with partners, investors and the customers, Lakeba’s team refines and optimises the operations and distribution to rapidly commercialise the venture. This ensures the business continuously delivers value to customers as it scales and diversifies across industries and the globe.

Lakeba Group was founded by Giuseppe Porcelli, Entrepreneur and Visionary of Future Technology.