And that’s not to mention dealing with all the extras! For online products, you have to implement digital security to protect your business and your users’ personal details. Legally, you have to take steps to copyright and protect your idea. Then there are possible cross-promotional partnerships to consider.
Plus… you have to have the right team, with people who can share your vision and do great work. They all have to be recruited and paid, and payment doesn’t come cheap, especially in the tech business!
When you lay it all out like that… it’s not surprising 90 percent of startups and so many new products, even from major companies, never get noticed on a large scale. The path to turn an idea into reality and then success is long, complicated and full of unexpected roadblocks.