More industry heavyweights back BRICKLET to succeed in bringing investment property to more Australians
8 February 2021 – Fragmented property platform BRICKLET has completed its Series A capital raise. The raise saw original investors – Lakeba, Mirvac Group (ASX: MGR), Stockland (ASX: SGP) and Mihubb– joined by News Corporation (ASX: NWS), REA Group (ASX: REA) and property investment firm Ironfish.
BRICKLET has made significant strides in disrupting traditional property investment. Since it sold its first bricklet – a fragmented piece of property – in February 2020, the company has sold over $15M worth of bricklets. It is allowing more Australians to access the benefits of investing in property.
“BRICKLET’s growth journey has been phenomenal, going from concept to commercial success in less than 18 months. It is a perfect example of how Lakeba accelerates the transformation of digital technologies into successful businesses,” said Giuseppe Porcelli, Group CEO at Lakeba.
“In closing its Series A funding round, BRICKLET is now ready to accelerate its next growth phase. With its aim to become the de-facto platform to buy, sell and own investment property – in fragments.”
Ironfish has invested and will be leveraging the BRICKLET platform to continue to help build a brighter future for thousands of Australians through property investment.
BRICKLET’s original investors – Lakeba, Mirvac, Stockland and Mihubb– have also continued their support in this Series A round.
BRICKLET will be looking to use the funds secured in its Series A to further scale the platform by investing heavily in branding and marketing activity.
“Over the last 18 months, we have been refining our platform to align with how Australians want to buy, sell and own property. This has included making bricklets accessible to all Australians, launching a buy now pay later option and partnering with developers to bring high-quality property onto the platform,” said Darren Younger, CEO at BRICKLET.
“Having proven the commercial viability of our model, we now need to get the word out to all Australians. Letting them know there is a better way to invest, own and sell investment property. Our latest funding round will let us do just that, with our new investors bringing on board the means to engage with the property investment community.”
For more information, visit www.bricklet.com.au.
About Lakeba Group
Lakeba Group is a privately held business builder. It accelerates technology ventures which eliminate the frictions caused by analogue transactions across retail, finance, property and technology. Engaging the intelligence of the masses, the global capacity and distribution of its partners and the proven skill and experience of its team to convert industry needs into commercially successful businesses. Since its launch in 2013, Lakeba Group has conceived, created and commercialised 15 ventures. It has 160 full-time staff across its headquarters in Australia and offices in India, Italy and soon the US.
Fragmented property platform, BRICKLET, is a Lakeba portfolio company founded in September 2019.