Marketing Tourist Destinations with Virtual Reality

Take them there before they go

Rio Olympics

When the Olympics started on the 5th of August all eyes were on Rio, one of the world’s most famous cities. As well as gathering sporting legends from around the world, the Olympics provide an incredible opportunity for Brazil to promote itself as a destination and showcase its capital city and the breathtaking surrounding areas.

VR tours

Many of the events at this Olympics are being broadcast using 360 degree video technology. Rio also made the most of its two weeks in the spotlight by partnering with Google to create stunning 360 degree virtual reality tours.

Beyond the Map

To share Rio’s thriving arts and culture scene, Google worked with several cultural institutions, curating an online exhibition that showcases the city’s highlights. Called ‘Rio: Beyond the Map’, the exhibition also includes an incredible virtual reality tour through Rio’s ‘favelas’ the poorest areas where one in five Rio residents live without an address. As the viewer, you can get up close and personal with life in the favelas from the back of a motorcycle, looking left, right, up and down as you travel past street stalls and checking out how the locals live.

Check out https://beyondthemap.withgoogle.com/ on mobile, desktop or tablet to experience Rio from all angles.

What you can see

This interactive tour truly gives you an understanding of what life is like in Rio, making you feel like you’re so close you can almost smell the food cooking. You’re introduced to some inspiring locals and taken on tours of some of the city’s most famous landmarks.

Viewers who take part in this kind of experience can’t help but get inspired to take the next step and find a way to visit Rio for real. It is a fantastic example of how virtual reality and 360 degree video can combine to create an incredible experience for travelers based anywhere on earth.

Be one of the first to provide your customers with a mind-blowing 360 degree viewing experience. 360 degree video can be created more easily and affordably than you might think. Find out more at www.360dgrees.com

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About Lakeba

Lakeba builds businesses that are optimised for high returns from low investment, at low risk when compared with the start-up sector. It utilises proprietary artificial intelligence (AI), decades of business and technology experience, and scalable shared services, to support each phase of business building. So far it has ‘conceived, created and commercialised’ 15 ventures, of which three have already been spun-out.

The unique Lakeba AI ‘neural network’ ‘conceives’ opportunities by continually interrogating the internet to establish patterns which suggest a business ‘need’ that could be solved digitally. Its entrepreneurs then double check this analysis and determine the viability of the business idea and its commercial potential.

To ‘create’ a venture, Lakeba works with partners, industry, and the wider innovations ecosystem to create digital technologies that eliminate the frictions identified by the neural network. A team of technologists, designers, and entrepreneurs build out the value proposition and establish the business. Lakeba invests its time, capabilities, capital and resources to craft ideas into reality.

‘Commercialise’ is the final stage of the Lakeba process. Once the digital proof of concept delivers on its promise, it is enhanced with radical intelligence. Working with partners, investors and the customers, Lakeba’s team refines and optimises the operations and distribution to rapidly commercialise the venture. This ensures the business continuously delivers value to customers as it scales and diversifies across industries and the globe.

Lakeba Group was founded by Giuseppe Porcelli, Entrepreneur and Visionary of Future Technology.