Lakeba Secures Award Recognition at IAMAI 9th India Digital Awards

The winners were announced on 21st January 2019 at the flagship annual event of IAMAI – India Digital Summit, one of the largest annual gatherings of the Digital community in the country.

Celebrating the proud moment, Giuseppe Porcelli, CEO and Founder, Lakeba said: “We are delighted to have won these prestigious IAMAI Digital Awards. The award recognizes our commitment to always improve the experience of our applications. This is further validation of the work our global team has contributed to in focusing on meeting the needs of our customers including enterprises application developers and technology retail”.

CTO and Co-founder Aatral Arasu said, “We are honoured to be receiving the award again this year. Special thanks to the team of Quixxi and Shelfie for award-winning campaign management. This is both a humbling recognition and strong motivation for us to keep focused on the continued evolution of our solutions.”

Quixxi Security, proud recipient of the “Best Mobile Cyber Security Product of the Year” award winner at last year’s IAMAI’s 8th India Digital Awards, is a security platform for mobile app developers providing the necessary tools needed to scan mobile apps for vulnerabilities, shield the apps against hacking attacks and supervise the situation aftermarket release. Quixxi Security, the leading end-to-end solution for security, analytics and blockchain has been awarded for Best enterprise product or service in the prestigious IAMAI’s 9th India Digital Awards. This is the 2nd consecutive year that Quixxi has won this award at IAMAI for its innovative, relevant and useful cyber security products and services across all digital platforms.

Shelfie won the ”Best Technology Retail” Award, and is an image analytics platform which automates in-store tasks such as gaps monitoring and shelves restocking with an AI-based system consistent across all stores. Able to navigate through the aisles of each supermarket and scan what is missing on every shelf, it makes use of an analytics platform for image capturing and reporting in an intelligent dashboard. Shelfie is transforming retail operations by identifying stock gaps, alerting staff of pricing and planogram discrepancies within the store and providing a new KPI that is all about the physical appearance of a store.

Quixxi and Shelfie are two different ventures of the Lakeba Group that specialise in the app security and retail sectors respectively.

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About Lakeba

Lakeba builds businesses that are optimised for high returns from low investment, at low risk when compared with the start-up sector. It utilises proprietary artificial intelligence (AI), decades of business and technology experience, and scalable shared services, to support each phase of business building. So far it has ‘conceived, created and commercialised’ 15 ventures, of which three have already been spun-out.

The unique Lakeba AI ‘neural network’ ‘conceives’ opportunities by continually interrogating the internet to establish patterns which suggest a business ‘need’ that could be solved digitally. Its entrepreneurs then double check this analysis and determine the viability of the business idea and its commercial potential.

To ‘create’ a venture, Lakeba works with partners, industry, and the wider innovations ecosystem to create digital technologies that eliminate the frictions identified by the neural network. A team of technologists, designers, and entrepreneurs build out the value proposition and establish the business. Lakeba invests its time, capabilities, capital and resources to craft ideas into reality.

‘Commercialise’ is the final stage of the Lakeba process. Once the digital proof of concept delivers on its promise, it is enhanced with radical intelligence. Working with partners, investors and the customers, Lakeba’s team refines and optimises the operations and distribution to rapidly commercialise the venture. This ensures the business continuously delivers value to customers as it scales and diversifies across industries and the globe.

Lakeba Group was founded by Giuseppe Porcelli, Entrepreneur and Visionary of Future Technology.