Lakeba Appoints Chief Marketing Officer

Kalinowski-Weaver steps up to the CMO role as a member of Lakeba’s executive team reporting to CEO and founder Giuseppe Porcelli.

In her new role she will take responsibility for leading Lakeba’s group wide marketing team’s strategy and delivery, across multi-channel customer acquisition, branding, CRM and lifecycle management.

Kalinowski-Weaver brings nearly two decades of global B2B and B2C executive marketing experience to the role, from leading organisations including BMW and Microsoft in Germany and ING, Perpetual and Rabobank in Australia.

A market-leading tech disruptor, Australian Lakeba has successfully created, incubated, and grown an impressive portfolio of over 15 enterprise technology businesses, powered by over 150 global team members from its Sydney headquarters.

Recognised by The Financial Times as an Asia Pacific High Growth Company in 2020 and 2021, the company recently announced the latest stage in its global expansion strategy, setting up its first operation in Austin Texas.

Commenting on the new position Kalinowski-Weaver said she was excited to be stepping up at such a crucial time for the business.

“This business has a unique perspective and trajectory that closely aligns with my experience across the corporate technology, finance and automotive industries.

Working with The Lakeba Group represents a unique opportunity to apply even more innovative thinking to their suite of market-disrupting ventures ,” she added.

Lakeba Group Founder and CEO Giuseppe Porcelli welcomed the appointment, “Since she began working with us in May 2021 Carmen’s drive, knowledge and personality has transformed our approach to marketing across all our channels.

As Lakeba moves into the next step of our strategic journey, I’m delighted to welcome someone of this calibre to be an integral part of my executive team“, he said.

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About Lakeba

Lakeba builds businesses that are optimised for high returns from low investment, at low risk when compared with the start-up sector. It utilises proprietary artificial intelligence (AI), decades of business and technology experience, and scalable shared services, to support each phase of business building. So far it has ‘conceived, created and commercialised’ 15 ventures, of which three have already been spun-out.

The unique Lakeba AI ‘neural network’ ‘conceives’ opportunities by continually interrogating the internet to establish patterns which suggest a business ‘need’ that could be solved digitally. Its entrepreneurs then double check this analysis and determine the viability of the business idea and its commercial potential.

To ‘create’ a venture, Lakeba works with partners, industry, and the wider innovations ecosystem to create digital technologies that eliminate the frictions identified by the neural network. A team of technologists, designers, and entrepreneurs build out the value proposition and establish the business. Lakeba invests its time, capabilities, capital and resources to craft ideas into reality.

‘Commercialise’ is the final stage of the Lakeba process. Once the digital proof of concept delivers on its promise, it is enhanced with radical intelligence. Working with partners, investors and the customers, Lakeba’s team refines and optimises the operations and distribution to rapidly commercialise the venture. This ensures the business continuously delivers value to customers as it scales and diversifies across industries and the globe.

Lakeba Group was founded by Giuseppe Porcelli, Entrepreneur and Visionary of Future Technology.