Lakeba Group CEO Giuseppe Porcelli Appointed as Chief Strategy Officer for Mobecom Ltd

Giuseppe Porcelli, Chief Executive Officer, Lakeba Group

The appointment is a natural evolution of the partnership between Mobecom and Lakeba.

Earlier in 2018 Mobecom announced Lakeba as their blockchain developer partner to build the cryptocurrency solution, AirCrypto for airBux, their customer loyalty platform. Following that, at the end of 2018 Lakeba’s Paid By Coins venture was acquired by Mobecom just six months after the business had launched.

Giuseppe Porcelli’s appointment comes as part of a wider strategic review Mobecom and its Board of Directors recently completed in order to drive the business to achieve stronger robust growth.

Said Giuseppe Porcelli, “I am delighted to take on this new role and in strengthening the growing alignment with Mobecom. So much of what we have achieved at Lakeba in terms of managing a fast-growth, multimarket company, is equally relevant to Mobecom. I look forward to working in partnership with Mobecom’s board and leadership team to help drive future growth.”

As Lakeba Group CEO and Founder, Giuseppe is responsible for multiple ventures such as Ezidox, Verimoto, Shelfie, Quixxi and 360dgrees developed through its unique business framework of conceive, create and commercialise. Lakeba’s business model successfully drives the rapid commercialisation of technology solutions delivering operational and efficiency impact for a range of business sectors including retail, financial services, manufacturing, health and education.

Giuseppe is also Board Director at Xplora Capital and Mongrov USA, he is a Fellow of ADCA (Australian Digital Commerce Association) and a Member of the Wall Street Blockchain Alliance.

Download PDF here

About Lakeba

Lakeba builds businesses that are optimised for high returns from low investment, at low risk when compared with the start-up sector. It utilises proprietary artificial intelligence (AI), decades of business and technology experience, and scalable shared services, to support each phase of business building. So far it has ‘conceived, created and commercialised’ 15 ventures, of which three have already been spun-out.

The unique Lakeba AI ‘neural network’ ‘conceives’ opportunities by continually interrogating the internet to establish patterns which suggest a business ‘need’ that could be solved digitally. Its entrepreneurs then double check this analysis and determine the viability of the business idea and its commercial potential.

To ‘create’ a venture, Lakeba works with partners, industry, and the wider innovations ecosystem to create digital technologies that eliminate the frictions identified by the neural network. A team of technologists, designers, and entrepreneurs build out the value proposition and establish the business. Lakeba invests its time, capabilities, capital and resources to craft ideas into reality.

‘Commercialise’ is the final stage of the Lakeba process. Once the digital proof of concept delivers on its promise, it is enhanced with radical intelligence. Working with partners, investors and the customers, Lakeba’s team refines and optimises the operations and distribution to rapidly commercialise the venture. This ensures the business continuously delivers value to customers as it scales and diversifies across industries and the globe.

Lakeba Group was founded by Giuseppe Porcelli, Entrepreneur and Visionary of Future Technology.