360Dgrees, Microsoft Interactive Reality Retail NRF 2018

With retail environments across the globe undergoing a highly disruptive digital transformation, 360dgrees.com and Microsoft have developed an immersive, interactive solution to help retailers delight customers and drive profitability.

The solution not only enables a vastly improved customer experience but can benefit retailers across the supply chain, and drive cultural alignment across geographies and brand portfolios.

Regarded as one of the top retail events in the world, NRF attracts over 35,000 attendees from over 95 countries and provides a fantastic opportunity for attendees to experience first-hand the 360dgrees solution.

Retailers, like all companies operating in the new digital economy, understand the necessity to turn data into usable insights and 360dgrees, which is delivered over Microsoft’s Azure platform, has a patented analytics layer which provides a unique picture on staff and customers which becomes valuable IP across the organisation.

360dgrees delivers more impactful, standardised training of retail staff, regardless of their geographic location. From warehousing to marketing to in-store sales staff, 360dgrees can enable staff to both experience the consequences of their actions and experience the environment from the customer’s perspective. The business benefits range from more efficient supply chain management through to building greater empathy and affinity with the customer.

For customers, 360dgrees provides more rewarding experiences for shoppers to drive sales, loyalty and advocacy. This includes providing retailers, real-time, deep insights for more personalised communication of offers and promotions.

Toby Ellis CEO of 360dgrees said: “The calibre of people and organisation’s connecting at NRF has been staggering. Thanks to the 360dgrees.com team, Picture Perfect Productions and Microsoft for making it the succes it’s been”. “We really wish to keep empowering retails through a solution which can not only provide a unique training solution for staff across the organisation but also deliver a heightened experience for customers”.

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About Lakeba

Lakeba builds businesses that are optimised for high returns from low investment, at low risk when compared with the start-up sector. It utilises proprietary artificial intelligence (AI), decades of business and technology experience, and scalable shared services, to support each phase of business building. So far it has ‘conceived, created and commercialised’ 15 ventures, of which three have already been spun-out.

The unique Lakeba AI ‘neural network’ ‘conceives’ opportunities by continually interrogating the internet to establish patterns which suggest a business ‘need’ that could be solved digitally. Its entrepreneurs then double check this analysis and determine the viability of the business idea and its commercial potential.

To ‘create’ a venture, Lakeba works with partners, industry, and the wider innovations ecosystem to create digital technologies that eliminate the frictions identified by the neural network. A team of technologists, designers, and entrepreneurs build out the value proposition and establish the business. Lakeba invests its time, capabilities, capital and resources to craft ideas into reality.

‘Commercialise’ is the final stage of the Lakeba process. Once the digital proof of concept delivers on its promise, it is enhanced with radical intelligence. Working with partners, investors and the customers, Lakeba’s team refines and optimises the operations and distribution to rapidly commercialise the venture. This ensures the business continuously delivers value to customers as it scales and diversifies across industries and the globe.

Lakeba Group was founded by Giuseppe Porcelli, Entrepreneur and Visionary of Future Technology.