About the role

Lakeba builds digital businesses. You’ll build the prospect and lead pipeline for those businesses. Their online reputations. And

In the last six years we built 17 start-ups. Our proptech and fintech businesses deliver unique online services to consumers and businesses. Four of them have grown exponentially. Needing the marketing skill and experience for motivating people to self-serve at scale. It’s not all about generating leads for sales, but about taking control of customer journeys; from acquisition, through self-service, to advocacy.

It’s everything that’s marketing. All four Ps, all of the time. Reporting to our Head of SaaS Marketing as part of a dynamic team collaborating with our in-house designers, multi-media specialists and comms.

You’ll be involved with promoting our services by managing the cost per customer acquisition. With all our businesses being on-line, your performance marketing experience and skills will accelerate our strategies.

Key Responsibilities

  • Work with the Head of SaaS Marketing to shape the strategic marketing approach for Lakeba and individual ventures
  • Manage owned and paid channel communication driving effectiveness and efficiency
  • Build optimal channel marketing tactics and build programs and campaigns into the marketing automation platform and ensure a rhythm of review, monitor, optimize and reporting
  • Manage and execute marketing and sales focused projects
  • Lead and collaborate to plan engagement objectives and strategies
  • Manage delivery expectations and ensure key stakeholders are kept informed
  • Coordination of various external and internal teams working on the campaigns & events
  • Contribute to the product customer value proposition, ensuring all product communications remain differentiated with the customer benefit/value at the core
  • Customer centred design thinking for all integrated marketing campaigns
  • Explore partnership opportunities to drive product acquisition and deepen customer engagement
  • Build client value propositions and thought leadership campaigns that drive engagement with our audience
  • Effectively build relationships with senior stakeholders
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Measure and optimise outcomes to drive efficiency of the marketing budget across digital and non-digital channels (i.e., print, conferences, events)
  • Work with developers to create wireframes and market facing assets for websites and our digital solutions

What you need to succeed

  • At least 7 years’ experience in marketing, marketing communications role with experience in B2B financial services marketing preferred
  • Experience across different marketing disciplines including above the line, below the line and digital
  • Entrepreneurial spirit, creativity, ability to think innovatively and pivot on idea where necessary
  • Ability to juggle competing priorities, to be responsive and to effectively manage your time
  • A solid understanding of corporate business dynamics, C-Suite networks and corporate sponsorships
  • Experience in client segmentation analysis and drawing insight from analysis
  • Experience in understanding and interpreting market research, data and insights to meet objectives, and using these to drive outcomes in a marketing context
  • Previous experience working within a matrix organisation, with multiple stakeholders in differing divisions
  • Strict end-to-end budget control and proven experience in ongoing productivity
  • Proven project management skills and ability to build project plans to deliver to timing and objectives
  • Previous experience working with creative agencies, external partnerships and relationship management/executive teams
  • Great interpersonal skills and openness to learn and develop in order to add value to our business
  • Degree qualification in Marketing or Communications
  • Experience with marketing sales CRM and reporting
  • Strong experience in B2B & B2C digital marketing
  • Strong analytical skills and data-driven thinking