Marketing Coordinator

Our Vision/Mission Statement

Lakeba engineers’ future technologies that accelerate businesses towards a better tomorrow.

Our portfolio consists of 15 businesses and their specialist technologies. Twelve are being built, three have already exited. By conceiving these businesses and their technologies from the ground up, creating their operational models and commercialising them into mature revenue and profit-generating businesses.

Founded in 2013 and awarded Microsoft Gold Partnership status in 2018, The Financial Times recognised Lakeba as an Asia Pacific High Growth Company for two years running, in 2020 and 2021. Lakeba’s also ranked as one of Australia’s Fastest Growing Companies.

We develop our technologies from our headquarters in Sydney, Australia. Supported by our offices in India, Italy, the UK and the US. With a team of 160 specialists in capital funding, coding, financial management, marketing, operations, public relations, risk management and, of course, technology.

About the role

Key Responsibilities:

Work with the CMO and the Marketing Managers to deliver all projects and tasks with high output
Support an industry-leading CRM program / Microsoft Dynamics, including one-off campaigns, lifecycle campaigns and campaign automation
Manage customer segmentation and personalise campaigns
Optimise audience segments to maximise CRM sales growth and reduce database churn
Analysis of CRM campaigns to report on success/ROI
Work with developers and venture leads to create an eDM Program tailored to their business
Build optimal channel marketing tactics and build build programs and campaigns into the marketing automation platform and ensure a rhythm of review, monitor, optimize and reporting
Manage LinkedIn and Yammer announcements and CANVA designs
Coordinate all administrative tasks within the Marketing department

Requirements

At least 2-3 years’ experience in Marketing
Coordination of various outbound emails and designs tailored to the venture’s comms. task
Entrepreneurial spirit, creativity, ability to think innovatively and pivot on idea where necessary
Ability to juggle competing priorities, to be responsive and to effectively manage your time
A fast learner – you love understanding how things work and why and look for ways to improve
Proven project management skills and ability to build project plans to deliver to timing and objectives
Work with other technical consultants in architecting our CRM system, related customizations, and reports to model the client’s organizational processes\
Excellent time management skills and proactive attitude
Conduct system and end-to-end testing of the application
Customer centred design thinking for all integrated marketing campaigns with focus on CRM
Familiar with CANVA and PowerPoint applications
Skills in the SEO and SEM including Socialmedia tasks
Previous experience working with creative agencies, external partnerships, and relationship management/executive teams
Great interpersonal skills and openness to learn and develop to add value to our business

Education/Experience

Bachelor’s Degree in Marketing/Digital or Relevant tertiary qualifications
2+ years’ experience in a similar type role across Marketing
HTML skills desired but not essential
Canva skills required
Proven hands-on experience building CRM campaigns
Solid technical ability – comfortable with technology, ability to work across a variety of systems, extracting and manipulating content across different online platforms.