Giuseppe Porcelli, Chief Executive Officer, Lakeba Group

19 FEBRUARY 2019Lakeba Group CEO and Founder Giuseppe Porcelli has been appointed by Mobecom Limited (ASX:MBM) as Chief Strategy Officer with immediate effect from 1 February 2019. He will join the Mobecom executive team and be introduced to shareholders in upcoming future meetings.

The appointment is a natural evolution of the partnership between Mobecom and Lakeba.

Earlier in 2018 Mobecom announced Lakeba as their blockchain developer partner to build the cryptocurrency solution, AirCrypto for airBux, their customer loyalty platform. Following that, at the end of 2018 Lakeba’s Paid By Coins venture was acquired by Mobecom just six months after the business had launched.

Giuseppe Porcelli’s appointment comes as part of a wider strategic review Mobecom and its Board of Directors recently completed in order to drive the business to achieve stronger robust growth.

Said Giuseppe Porcelli, “I am delighted to take on this new role and in strengthening the growing alignment with Mobecom. So much of what we have achieved at Lakeba in terms of managing a fast-growth, multimarket company, is equally relevant to Mobecom. I look forward to working in partnership with Mobecom’s board and leadership team to help drive future growth.”

As Lakeba Group CEO and Founder, Giuseppe is responsible for multiple ventures such as Ezidox, Verimoto, Shelfie, Quixxi and 360dgrees developed through its unique business framework of conceive, create and commercialise. Lakeba’s business model successfully drives the rapid commercialisation of technology solutions delivering operational and efficiency impact for a range of business sectors including retail, financial services, manufacturing, health and education.

Giuseppe is also Board Director at Xplora Capital and Mongrov USA, he is a Fellow of ADCA (Australian Digital Commerce Association) and a Member of the Wall Street Blockchain Alliance.

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About Lakeba Group
Lakeba Group
is a privately held global venture catalyst firm. It accelerates technology ventures which eliminate the frictions caused by analogue transactions across retail, finance, property and technology. Engaging the intelligence of the masses, the global capacity and distribution of its partners and the proven skill and experience of its team to convert industry needs into commercially successful businesses. Since its launch in 2013, Lakeba Group has conceived, created and commercialised 13 ventures across its MachineIQ and FinanceIQ portfolios. It has 150 full-time staff across its headquarters in Australia and offices in India, Italy and soon the US.