Channel Leader George Saad Joins the Lakeba Team

June 21, 2018

Sydney, 21 June, 2018. Australian Technology group Lakeba, today announced the appointment of George Saad, as CEO for Paid by Coins, with a mandate to drive the expansion of this fast growing payment gateway.

“Since launching Paid by Coins earlier this year in February we are now fast approaching $1M a month turnover in cryptocurrency transactions, rapidly exceeding our earlier predictions,” said Giuseppe Porcelli, CEO and Founder of Lakeba Group, of which Paid By Coins is one of its prominent ventures.

“On the basis of this positive growth, we have appointed George Saad for his proven industry expertise, leadership and business acumen in the technology industry,” Giuseppe said.

Lakeba Group’s Paid By Coins has taken an aggressive position, taking advantage of the way every day Australians have embraced cryptocurrency, a market worth almost $4B in 2017.

“The value of cryptocurrency investment in Australia often takes the broader market by surprise. The vision for Paid By Coins is to work with merchants to unlock the potential of these cryptocurrency investments and broaden the acceptance and use of this as everyday currency,” Giuseppe said.

George Saad noted, “We’re seeing a growing number of merchants and various industries accepting crypto for payment, however the potential of this remains untapped and my role will be to drive the practical utility of cryptocurrency, through the Paid By Coins Gateway, ultimately changing behaviours at the merchant and consumer end.

“Giving Australian retailers a simple, immediately available, secure payment gateway solution that offers consumers the option of paying in cryptocurrency for goods and services, is very achievable. With the technology solution built into our Paid By Coins gateway, we’re confident this shift will evolve quickly,” said George.

“Every merchant would like a piece of the $4B cryptocurrency pie, and the race is on to capitalise on this opportunity. I’m excited to take on this new role as Paid By Coins has a first mover position to guide Australian merchants on this journey. Driving the growth of our payment gateway in the retail space will be the primary focus of my role.

Prior to taking the helm as CEO for Paid By Coins, George was Country Manager for Western Digital for seven years, responsible for leading the expansion of the business across Australia and New Zealand.

Previous to his Western Digital role, George was the Sales Director for Logitech ANZ, for 10 years, responsible for building the business and the brand from the ground-up.

Media contact:

Myrna Van Pelt
Lakeba Group
mobile: 0412 489149

About Lakeba Group

Established in 2013, the Lakeba Group is a Start-up Studio or “Reverse Incubator” with an innovative business platform for creating, building and scaling disruptive, digital solutions. Headquartered in Manly, Australia, the Lakeba Group has a global team of over 100 people with international offices in Italy, India, USA and UK. The Lakeba Group identifies opportunities and solves problems with scalable platforms that are rapidly commercialised to transform industries across the global.

Australian exchanges traded more than $3.9 billion in cryptocurrencies last year, according to new research from Accenture and the Australian Digital Commerce Association (ADCA).