HoloLens and AR: the future of Business Intelligence.

The first of the three events about HoLolens and AR, the future of Business Intelligence, organised by Lakeba, was a success and the second one, yesterday in Brisbane, didn’t disappoint either.

The first session of this cycle of events about the endless uses of the Microsoft HoloLens, combine with the extraordinary AR potential was held in Manly one week ago.

Lakeba hosted more than sixty people in Manly to learn more about HoloLens, AR and the Future of Business Intelligence.

The rhythm of technology is going faster and faster everyday. What we considered “futuristic” ten years ago, is often suitable for all today.

Think about fingerprint system recognition, the retinal scan entry or the 3D Printer, easy-to-use technology now available in retail and not just part of fantasy movies.

Now it is time for a new, bigger step: Holograms and Mixed Reality with Microsoft HoloLens


The concept of Mixed Reality


Darren Younger, CEO at Lakeba was the speaker of the first information night with a video presentation. Darren first explained the difference between the concept of Virtual Reality and Augmented Reality.

While Virtual Reality immerses you in a simulated world, Augmented Reality overlays digital information on top of your real world. Then he pointed out the new concept of mixed reality embraced by Microsoft Hololens.

“The concept of Mixed reality is the combination of Virtual and Augmented Reality. It is not real, but it is because reality is part of this new vision. By understanding your environment, mixed reality enables holograms to look and sound like they’re part of your world. Mixed reality blends holograms, your 3D digital content, into your physical world”. Darren Younger.

Great interest and curiosity around the HoloLens

After talking about what Hololens is able to do, the Lakeba CEO has listed all the industries the use of HoloLens and AR will be able to affect and transform. There are thousands of applications for this new kind of technology.

How is Microsoft Hololens shaping the next generation of the car industry?

Well, if you consider you can do projects and test them before you transform them into something real, you will have an idea of how much revolutionary will be using HoloLens!

You can work on customisation and feel like you are in a car, even before you build it.

Optimisation of time and costs mean a better customer experience in the long run and that’s just a few of the advantages of using this technology in a car industry.

Other businesses that are interested in developing and progress using the Hololens technology and AR are, for examples, agriculture, medical industry, aerospace engineering, architecture and sports.

One of the most fascinating applications of HoloLens will be training and education. In fact it can help make incredible leaps forward in productivity, collaboration, and innovation.

Imagine how much it can change the way we create, innovate and communicate, reducing the cost of expensive components in labs and let students really look into the topic they are studying, such as anatomy, science, engineering.

As a software Hololens can be also integrated with an analytics layer able to capture the insights of the user. This means that developers working on applications for HoloLens will have the opportunity to track usage and engagement from the moment they will be released into the market.

The conclusion of the evening was dedicated to a Q&A session and many guests had the chance to experience Hololens and understand how it works first hand.

The next and final session will be in Melbourne on the 29th of November.

Tickets are still available here: